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The Soon Coming Judgment Of God Upon America and How To Escape It 286
control by someone. J.P. Morgan and John D. Rockefeller exercised a level of control through
both ownership of papers and by the use of their advertising dollars. Morgan was not content and
set about the task of achieving greater control. By 1915 Morgan was able to obtain almost total
control of the nations major newspapers. On February 9, 1917 Congressman Oscar Calloway
revealed this by putting the following in the Congressional Record:
In March 1915 the J.P. Morgan interests, the steel, shipbuilding, and
powder interests, and their subsidiary organizations got together twelve men high
up in the newspaper world and employed them to select the most influential
newspapers in the United States and sufficient number of them to control
generally the policy of the daily press of the United States. These twelve men
worked the problem out by selecting 179 newspapers, and then began, by an
elimination process, to retain only those necessary for the daily press throughout
the country. They found it was only necessary to purchase the control of twenty-
five of the greatest newspapers. The twenty-five papers were agreed upon;
emissaries were sent to purchase the policy, national and international, of these
papers; an agreement was reached; the policy of the papers was bought, to be paid
for by the month; an editor was furnished for each paper to properly supervise and
edit information regarding the questions of preparedness, militarism, financial
policies, and other things of national and international nature considered vital to
the interests of the purchasers.
896
This is just a glimpse of the Morgan control. An employee of Morgan’s, Charles S.
Mellon, made a revealing testimony before Congress. Mellon an employee of the Morgan owned
New Haven Railroad, testified that the “railroad had more than one-thousand New England
newspapers on the payroll, costing about $400,000 annually.” Incredibly, Morgan exercised even
further control with his advertising dollars, which were more than any other “single financial
group.”
897
According to Ferdinand Lundberg, Rockefeller seemed to have relied primarily on his
advertising dollars for his control over the press after having owned several magazines and
newspapers. The Rockefeller group had the second largest advertising budget after the Morgan
Group. Ferdinand Lundberg writing in his 1937 book America’s Sixty Families states:
So far as can be learned, the Rockefellers have given up their old policy of
owning newspapers and magazines outright, relying now upon the publications of
all camps to serve their best interests in return for the vast volume of petroleum
and allied advertising under Rockefeller control. After the J.P. Morgan bloc, the
Rockefellers have the most advertising of any group to dispose of. And when
advertising alone is not sufficient to insure the fealty (allegiance) of newspaper,
the Rockefeller companies have been known to make direct payments in return
for a friendly editorial attitude.
898
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